Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. Building brand awareness through display advertising. With display ads you can reach new customers, build positive brand perceptions and reach wherever they are on the web. In the world of online advertising, Search ads (PPC ads) are hero because they can be easily attributed to conversions (leads & sales). This is because they come at the last mile (purchase decision) of the consumer decision journey, however ‘display ads’ which helps create brand awareness gets less credit than it deserves due to its relatively lower conversion rate. This is because display ads come at the nascent stage of consumer journey. Display advertising also includes image and video formats of ads we see online. It can be bought through conventional method of paying for space / inventors (YouTube’s masthead, a banner on ET’s home page) or through bidding (placement targeting, interest targeting) or programmatically. With OMRA solutions you get everything you need for your brand. We provides you:
– Voice Search.
-Augmented and Virtual Reality Marketing.
-AI and Machine Learning.
-Engagement-Based Email Marketing.
-Rich Lead Profiling.